Beginner's Guide to the Facebook Pixel
Ever get that feeling your phone is listening to you? 😳⠀
Or that the website you were on yesterday is now flooding your Facebook feeds? 😳⠀
This simple retargeting is done by businesses using the power of the Facebook Pixel in their social media advertising strategy...⠀
If your business in any way tries to get awareness, leads and sales online you NEED to sort out your Facebook Pixel!⠀
In this video I cover:
What is a Facebook Pixel
How does it work
How you can install it
How you can retarget your website visitors
How tocreate audiences on Facebook & Instagram that the algorithm knows are most likely to buy from you
What is a Facebook Pixel?
A Pixel is basically a tiny piece of code that sits on your website and tracks your website visitors and their behaviour 🕵⠀
One line of code that completely changes the game for your whole marketing plan 🔥⠀
It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
When people talk about ‘cookies, data collection, tracking, retargeting’ it’s not anything too sinister it’s this piece of code picking up data about who comes to your website and what they do... much like Google Analytics.
It’s not physically someone in Facebook’s big evil underground lair watching your every move.
What can the Pixel do?
✅Tracking and measuring people's actions on your website
✅ Optimise delivery of your ads to people who are likely to take action
✅ Create custom audiences from website visitors and specific actions or pages they have visited to retarget to
✅ Promote 'Dynamic' ads to automatically show website visitors the products they've viewed on your website
✅ Reach 'Look a like' audiences of your followers, website visitors, email signups, previous customers and more.
So let’s go into a bit more detail on those points…
Tracking and measuring people’s actions on your website
These actions such as ‘filled out lead form’, ‘added to basket’, ‘checkout initiated’ or ‘purchase’.
This is fundamental for any company spending on marketing and advertising.
YOU NEED TO MEASURE THE RESULTS OF YOUR MARKETING EFFORTS.
It’s staggering the amount of businesses that don’t meticulously measure the results and return of investment.
Continuously pouring heard-earned precious budget into ineffective channels and methods because they think or have a gut feel it might be working.
Using the Facebook Pixel properly means ANY business can precisely track the conversions from your marketing efforts.
Regardless of if you are even spending a penny on social media ads! Isn’t it a no-brainer for your business to be able to measure specifically the ROI and ROAS from your campaigns.
You can customise and tailor what the Pixel measures to your business and its needs. This isn’t me poo-pooing on brand advertising, but for your brand advertising to work it should demonstrably improve the metrics and effects of your direct sales advertising.
If you don’t track and measure whats happening, how do you know whats working and what isn’t?
Optimise delivery of your ads to people who are likely to take action!
Facebook measures this behaviour and tracks the type of users who actually convert with your ads means it can optimise to reach more people similar to those customers or leads.
Ensuring your ads are shown to people that take action, not just like and comment.
Saving you money and increasing the performance and ROI of your ad campaigns.
By using a Facebook Pixel your leveraging the huge masses of machine learning and customer isnight Facebook’s machine has to improve your ads and get more sales
Now I hope by now you’ve already committed to not pressing that ‘boost post’ button and are managing your ads in ads manager.
If that sentence confuses you please pause this video go to business.facebook.com and create a business account to run ads properly from.
Click here for 5 reasons you should never press boost post
The Pixel measures the actions being taken on your website and by who.
So it can refine and increase the effectiveness of your future campaigns as both you and the algorithm are learning more about what works, to which audiences.
Create custom audiences from website visitors & specific actions or pages they have visited
Would retargeting any visitors of your contact us page make sense for some quick wins?
Or those that have spent over 3 minutes browsing in the last 30 days?