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Beginner's Guide to the Facebook Pixel

Ever get that feeling your phone is listening to you? 😳⁣⁣⁣⁣⁣⠀

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Or that the website you were on yesterday is now flooding your Facebook feeds? 😳⁣⁣⁣⁣⁣⠀

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This simple retargeting is done by businesses using the power of the Facebook Pixel in their social media advertising strategy...⁣⁣⁣⁣⁣⠀


If your business in any way tries to get awareness, leads and sales online you NEED to sort out your Facebook Pixel⁣⁣⁣⁣⁣!⠀



In this video I cover:


  • What is a Facebook Pixel

  • How does it work

  • How you can install it

  • How you can retarget your website visitors

  • How tocreate audiences on Facebook & Instagram that the algorithm knows are most likely to buy from you





What is a Facebook Pixel?


A Pixel is basically a tiny piece of code that sits on your website and tracks your website visitors and their behaviour 🕵⁣⁣⁣⁣⁣⠀

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One line of code that completely changes the game for your whole marketing plan 🔥⁣⁣⁣⁣⁣⠀


⁣⁣⁣⁣⁣It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.


When people talk about ‘cookies, data collection, tracking, retargeting’ it’s not anything too sinister it’s this piece of code picking up data about who comes to your website and what they do... much like Google Analytics.


It’s not physically someone in Facebook’s big evil underground lair watching your every move.


What can the Pixel do?

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✅Tracking and measuring people's actions on your website