Facebook always makes it so tempting doesn't it. Sending you gentle reminders like 'ooh your post could be reaching 2,000 more people, wanna boost it?'.
For just £5 a day I could reach so many more people...Seems like a no-brainer right?
WRONG!
NO.
Don't do it. It's a trap
Here are the reasons why you need to stop pressing that f***ing 'BOOST POST' button 😤
You can’t choose ‘where’ across Facebook's advertising network your ad gets seen
You can’t perform A/B tests to find out truths
You can’t use more detailed audience targeting
You can’t exclude certain audiences or individuals you DON'T want to show the ad to
You can’t create different bespoke ad formats for the same campaign
Your ad is always optimised for engagement... not traffic, leads or sales.
Are the people (or bots) that endlessly like and comment stuff like 'Cool content bro' the same as your customers?
Pressing the boost post button is telling Facebook to search out these 'engagers' and not 'buyers'.
Not utilising Facebook's Business Manager and advertising tools is like going to war with a plastic spork as your weapon 😩😩😩
If you've wasted £££ on that boost post button and had disappointing results then it's time to level up and start leveraging the full extent of Facebook's Advertising Manager.