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STOP PRESSING BOOST POST!

Facebook always makes it so tempting doesn't it. Sending you gentle reminders like 'ooh your post could be reaching 2,000 more people, wanna boost it?'.

For just £5 a day I could reach so many more people...Seems like a no-brainer right?


WRONG!


NO.


Don't do it. It's a trap


Here are the reasons why you need to stop pressing that f***ing 'BOOST POST' button⁣ 😤


  1. You can’t choose ‘where’ across Facebook's advertising network your ad gets seen⁣

  2. ⁣ You can’t perform A/B tests to find out truths⁣

  3. You can’t use more detailed audience targeting⁣

  4. You can’t exclude certain audiences or individuals you DON'T want to show the ad to⁣

  5. ⁣ You can’t create different bespoke ad formats for the same campaign⁣

  6. Your ad is always optimised for engagement... not traffic, leads or sales.⁣


Are the people (or bots) that endlessly like and comment stuff like 'Cool content bro' the same as your customers?⁣ ⁣


Pressing the boost post button is telling Facebook to search out these 'engagers' and not 'buyers'.⁣ ⁣