Want to know exactly WHO you can target using TikTok Ads Manager? 👀
This is a beginner's tutorial and walkthrough of which demographics, interests and types of consumer you can target with TikTok Ads
In this video you will see the exact audience targeting that you can use for your advertising campaigns on TikTok for business
If you’re running a business on the internet, one thing is for sure – you can’t ignore TikTok!
Although the app is only a few years old, it’s already one of the most popular social media platforms. There are over 800 million TikTok users already, and they watch a billion videos every month.
So if you’re thinking of advertising on TikTok, here’s how to set up your TikTok ads to get the most out of your ad budget.
Install the TikTok pixel
This is the single most important thing you can do if you’re planning to run TikTok ads.
Installing the TikTok pixel allows you to gather huge amounts of data on what TikTok users do once they land on your website. You can track leads, email signups, purchases and more, and then feed this data back into TikTok to help the algorithm target your ads better.
This will optimise delivery of your ads so it reaches people who are more likely to take action after seeing it.
Setting up a TikTok Ad Campaign
Setting up an ad campaign in TikTok is pretty similar to the process on other social media platforms.
You have 3 levels:
Campaign (where you set the objective)
Ad Group (where you set your audience and what placements your ad appears in)
Ads (where you have the individual creatives for your ads)
The TikTok ad manager gives you some different ad objectives to choose from. I’d recommend concentrating on conversion, time on site or app installs to get the best return on your budget.
Next you can choose the placement for your ad, and here I’d recommend just sticking to TikTok.
Hashtags are something that you won’t have seen when you’re setting up ads on Facebook or LinkedIn. On TikTok, you can add up to 20 hashtags to help the algorithm match up your ad to the right audience.
So if you know hashtags that your potential customers use, go ahead and add those into this field. You could also try A/B testing with different tags on different ads to see what works best.
🎯 Audience Targeting 🎯
Getting the audience demographics right is a key step for Tiktok ad targeting.
You can upload custom audiences for your ad, which you can get from the TikTok pixel if you already have that installed on your website. If you don’t – go and install it now!
You can also upload a list like your email list to create a custom audience but if you don’t have either of those, you’ll have to rely on the targeting options in the TikTok ad set up.
At the moment you can pick out the location, gender and age of the audience you’re targeting. It’s relatively basic compared to the options for Facebook ads, because this is still a very new platform. But it’s sure to get better at niching down once the algorithm builds up more information.
Picking the right category is crucial for getting your ad seen by the right people. This platform is still very new so right now you need to give it some help.
So in the ‘interest category’ section you need to pick the best one to fit your business.
This might be an easy choice – a clothing company will choose Apparel, a tour guide will pick Travel.
There are huge audiences on TikTok for the Baby Kids & Maternity and Pets interest categories. If you’re in one of these markets, Tiktok advertising is perfect for you because the TikTok format really translates well for your business.
I mean, everyone knows that people go crazy for pet videos on social media!
But it’s worth taking time to make sure you’re getting the most accurate fit. Some of the categories have subcategories which let you drill down and find the best audience for your ad.
So if you’re an App developer, you can pick from subcategories in the App section like Photography or Online Shopping. TikTok advertising is great for app developers because your target customer can go straight from seeing your ad to downloading your app to their phone.
And the Games section has been pretty well developed already. So if you’re in the Games niche, you can target people who are really interested in your specific kind of game.
The full list of current audience targeting (at time of publishing) for TikTok Ads is:
Apparel & Accessories
Apps (includes some sub-categories)
Baby, Kids & Maternity
Beauty & Personal Care (includes some sub-categories)
Food & Beverage (includes some sub-categories)
Games (includes some sub-categories)
News & Entertainment (includes some sub-categories)
Sports & Outdoors (includes some sub-categories)
Tech & Electronics
You can be pretty sure that over time TikTok will divide the other categories as they gather more info about user interests.
But for now, my advice is to install the TikTok pixel and then go through these tips, making sure that you’ve got your ad targeted as well as you can. This will give you the best possible return on your investment.