What do you call a male Karen?
When you run ads on social media you expect some shitty comments.
It comes with the territory of sticking your head above the parapet.
And sadly Facebook (in particular over other networks) is full of bitter, jealous wankers with nothing better to do but comment pointless comments.
We're used to this.
We keep an eye and are quick to moderate comments on our client's ad campaigns.
Sometimes 'negative' comments can lead to a constructive conversation which propels further engagement and makes your ad reach more people, whilst you pay less.
But sometimes the best thing to do is just remove and not get dragged into it...
We have the privilege of working on some campaigns with Heavyweight champ Anthony Joshua.
A hero to many and personally I have great memories from being at his fights with friends or watching in pubs throwing beer in the air. So it's great to be involved.
But coming back to male Karens.
Here are just a few of the shitty, hateful comments were seeing...
I'm sure these blokes are all upstanding members of society, dominating their fields and doing amazing stuff 🙄 A lot of people blame social media for toxicity, but ultimately it is people who are behind this shit. Even for small companies, you'll find these dregs commenting random hate. So here are 3 rules to remember on this Monday morning:
Don't be a twat
Don't be racist
When running ads don't ignore the comments!