"Give them an offer they can't refuse"
I see a lot of marketing campaigns that are perfectly well 'structured'.
They may have followed all the correct steps, principles and techniques and it all makes logical sense.
But they aren't creating enough desire because their offer is 💩!
Follow the Godfather's advice and create an AMAZING offer, where your dream target customer CANNOT refuse!
Think how to piss off your account and delight your customers.
Go above and beyond in delivering value and excitement.
Getting someone to transact for the first time is always the hardest...
To grow your business you need to make that process as easy as possible.
It's all about playing the long game and thinking about each new customers LIFETIME VALUE.
Create an incredible offer that creates PR, attention and talkability around your business... (as well as stopping people from scrolling on their newsfeed!)
If you want to learn more about the Godfather offer I recorded a podcast rambling about this you can listen to: