Finding that your ads aren't getting clicks?
One key change to make is make sure your copy is on point, persuasive and doesn't get ignored.
A + P + S + O
The simple copywriting formula we use as a starting point for all our client campaigns.
A = Attention
You need to grab attention of your exact target audience, the initial 2 lines need to stop that person from scrolling.
If the creative, headline and first lines of body don't compel people to read on or click through you've lost them, that's why the first part of your copy needs to grab attention.
P = Problem
Identify the problem they are facing. What are they struggling with and again this brings them closer in and more involved.
S = Solution
Now you introduce the solution, which surprise is your product/service. You don't want to go overboard here. Typically the more involved the purchase and more unfamiliar they are with your brand the longer the copy.