Don't sleep on QR codes (the unintended consequence of Track + Trace)
Do you think Track & Trace will be the tipping point for consumers accepting QR codes in the UK? 🤳
People don't like QR codes.
People tried to link the world around consumers with the online world using QR codes before...
But there was just a nationwide response of 'nope cba'.
It didn't help you used to have to install another app just to scan... such a ballache!
Now everyone's used to it through Track & Trace and other restaurants capturing data will this see 'the second wave of QR codes?' (see what I did there 🤓).
I went to China 4 years ago and it was mad seeing that everything including payments was handled via WeChat and QRcodes...
And that was just how things were, it wasn't just the younger generation, it was everyone across everything.
Scanning your phone over some weird pixel.
This could open up a lot of genuine creativity and it could go the next step in terms of utility than just the standard email capture forms and 'scan here to find out more'. Scannable Instagram AR filters are popping up more, but sometimes these are more just to create a 'cool experience'. 👟 scan to see if they have your size in stock 🏋workout plans/guidance on different machines/ equipment (this is already happening) 🏺 video content at museums + nature spots
Have a think... How could you and your business start using QR codes to make your customers lives easier and simpler. (As well as making your sales process or service easier for you too!) Cheers Here are some links that might spark some ideas and help you out:
5 genius examples of QR codes in marketing
8 ways to use QR codes in a marketing campaign
Free QR code generato
Are QR codes dead?